Tennis is a sport that has always stood out as a beacon of luxury, wealth, and exclusivity since way back in the 1800s. The aristocracy and those who had the means back then to afford private training clubs and custom playing gears, were the first to adopt tennis when it was first introduced in Europe. Wimbledon and other championship events further solidified the perception of tennis as a sport exclusive to the upper echelons of the society. Tennis courts are marked by immaculate lawns and elegant white attires which frame an exclusive realm that only the wealthy could access. Even though tennis has become more popular in modern times and expanded its reach, the sports reputation as a game of the elite still remains true, especially among the rich and affluent individuals who consider tennis a social statement as much as they play it for leisure.
The rich play and follow tennis
Tennis is a way of life for individuals with higher incomes just much like golf. Nearly 30% of American sports fans with household incomes above $140,000 are actively following tennis, this is in line with a recent consumer insight by Statista. If this figure is contrasted with around 13% in the lower income bracket, the trend remains as clear as daylight that tennis will only continue to attract those with the financial means. Tennis participation also follows up on this trend since only 10% of respondents in the lower income bracket get to play the sport, compared to a double increase of 22% of high income individuals. This information presents a clear picture of tennis as an activity that perfectly fits in the lifestyles of the wealthy and affluent individuals.
Luxury brands identifying with tennis
Tennis has long been connected to luxury brands and upscale products even outside the actual play itself. A clear example is Rolex, a Swiss luxury watch manufacturer who has sponsored Wimbledon and the Australian Open over the years, which are two of the most important and treasured sporting tournaments in tennis. Luxury fashion brands like Lacoste and Ralph Lauren have also created a niche in the production of tennis apparel through incorporating a style of high end fashion and performance. These partnerships have strengthened the elite status of tennis even further. On the other hand, celebrities and other influential people have frequently appeared in public wearing custom designed tennis outfits to display their passion and love for tennis. It’s in this sense that one can actually conclude that tennis is more than just a game, but an opportunity for the rich to flaunt wealth and intellect.
Exclusive tennis courts and events
The amount of exclusivity surrounding tennis is what in fact makes this game so different from other sports. Gated tennis courts and private country clubs associated with tennis will always serve as social hubs for wealthy individuals and not just as regular playing grounds. Top-tier tennis clubs typically charge hefty fees and require personal referrals in order to admit anyone below the elite level. Even owning a private tennis court at home has become the ultimate symbol of luxury and posh lifestyles for the ultra rich. Having the opportunity to host exclusive tennis tournaments or casual games at private estates is a solid indication of affluence, more than just a normal social event.
Tennis is a sport that players step into courts not just for the love of the game, but for the posh lifestyle that comes along with it. It’s a game that always carries an air of exclusivity and maintains a special place in the daily lifestyle of the rich.
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